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  • Brief introduction to China Shaoxing Yellow Rice Wine Group Co., Ltd.

     China Shaoxing Yellow Rice Wine Group Co., Ltd. is a leading enterprise in China Huangjiu industry, one of 520 national key enterprises, the vice president unit of China Alcoholic Drinks Association and the president unit of Huangjiu Branch of China Alcoholic Drinks Association. It has a total asset of 7 billion yuan and more than 3500 employees.

     Zhejiang Gu Yue Long Shan Shaoxing Wine Co., Ltd. is established solely by China Shaoxing Yellow Rice Wine Group Co., Ltd., and is the first listed company in China Huangjiu industry. The company is committed to the revitalization of national industry and the spread of Huangjiu culture. It owns a national Huangjiu Engineering Technology Research Center, a first-class winemaker team, abundant aged wine and a national 3-A level scenic spot named "Shaoxing Huangjiu city". In addition, it is the inheritance base of Shaoxing Huangjiu brewing technology which is the national intangible culture heritage.

     The annual output of Huangjiu is more than 170,000 kiloliters. It owns many famous Huangjiu brands, such as Gu Yue Long Shan, Shen Yong He, Nv Er Hong, Zhuang Yuan Hong, Jian Hu, etc. At present, there are two Chinese well-known trademarks and four Chinese time-honored brands in the brand group. And Gu Yue Long Shan is the landmark brand of Chinese Huangjiu industry, the special Huangjiu brand for state banquets and the only Huangjiu brand selected in the top 500 Asian brands; The Shen Yong He Distillery, founded in 1664, is one of the oldest famous distilleries in Shaoxing Huangjiu industry. Nv Er Hong and Zhuang Yuan Hong are the representatives of cultural Huangjiu. and Jian Hu is the first registered trademark of Shaoxing Jiu.

     Workers of Gu Yue Long Shan always adhere to the concept of "being honest and brewing high-quality Huangjiu", inherit the tradition, insist to innovating and brew fragrant Huangjiu with craftsman spirit. Therefore, it has won the recognition and praise of consumers. The products of Gu Yue Long Shan are sold all over the country. In addition, they are exported to more than 40 countries and regions such as Japan, Southeast Asia, Europe and America and so on. What’s more, they are available in the Chinese national liquor special zone of more than 3,000 duty-free stores around the world. In 2008, Gu Yue Long Shan Shaoxing Jiu was selected into the Olympic menu and became a special wine for Olympic events. And a jar of Gu Yue Long Shan Shaoxing Jiu was collected by the China National Pavilion during the 2010 Shanghai World Exposition. In September 2016, eight products of Gu Yue Long Shan were selected as the guarantee wine for the G20 Hangzhou summit. What’s more, Gu Yue Long Shan has become the designated reception wine for the World Internet Conference.

     Science and technology lead development. At the 2017 National Science and Technology Award Conference, the research project of Gu Yue Long Shan named "Creation and Application of Key Technologies and Intelligent Equipment for Brewing Huangjiu in a Green Way" won the second prize of the 2017 National Technological Invention Award, and led the technological progress of the industry.

     In 2019, China Shaoxing Yellow Rice Wine Group Co., Ltd. won the title of China Innovation Leading Enterprise issued by the China Economic and Media Conference. And the Zhejiang Shaoxing Huangjiu industry innovation service complex was listed in the provincial cultivation list. The Jian Hu Distillery, a century-old brand, by virtue of four advantages, namely, the original plant site, original plant, original technology and original brand, was successfully selected into the third batch of national industrial heritage announced by the Ministry of Industry and Information Technology.

     Entering a new era, China Shaoxing Yellow Rice Wine Group Co., Ltd. is committed to combining Huangjiu with Internet, combining Huangjiu with tourism, brewing Huangjiu in an intellectual way, industrial upgrading, cross-border integration, personalized customization, big data marketing and so on. With an open mind, we will make unremitting efforts to make Huangjiu industry bigger and stronger.

     Brewing high-quality Huangjiu to make world fragrant!

     

    Company mission

    Brew quality Huangjiu for consumers and nourish their body

    Provide opportunities for employees to develop together

    Highly responsible for shareholders for long-term returns

    Create wealth for the society and create a harmonious atmosphere

     


    Company vision

    Build a first-class Huangjiu company 

    and create an international famous brand

     


    Company spirit

    Unite and strive, inherit culture, brew quality Huangjiu

    and nourish the life

     

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